Cancel Mitigation
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Written by Senam
Updated over a week ago

Cancel Mitigation

While allowing customers to cancel if they want to is an important part of building a trustworthy relationship and brand, Awtomic Subscriptions believes there are ways we can encourage customers to stay, or at the very least provide merchants with valuable insight on why they are leaving so improvements can be made.

Awtomic Subscriptions cancel mitigation feature will ask customers why they are leaving before they can cancel their subscriptions in their Customer Portal. It will also automatically offer them options to manage their subscriptions by pausing or adjust certain parameters, instead of just cancelling right away. Previous studies have found even this small amount of friction to reduce overall cancellations significantly.

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